Following up from last week's post on tools for viral marketing, comes a new chart this week from Marketing Sherpa detailing what marketing activities viral is good at. Survey respondents ranked brand building the highest:
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I know everyone reads and knows about Seth Godin, right?
ReplyDeleteFound this interesting read on his blog (http://sethgodin.typepad.com) about Viral Marketing: What it is and what it isn't...or rather, what's just Viral and what's Viral Marketing.
Check it out
There's a great (free) PDF he produced back in 2000 about all this schtuff...and it's still as relevant as ever. Check it out.