Wednesday, October 21, 2009

Upcoming New Member Breakfast

AMA Pittsburgh welcomes you to join your fellow marketers and the American Marketing Association Pittsburgh Chapter Board at our Fall Orientation.

Who Should Attend:
  • New Members interested in learning more about the benefits and uses of their AMA membership.
  • Current Members looking to become more active in their membership
  • Non-Members looking to find out what the AMA is all about.

Date: November 4, 2009
Time: 8:00 AM to 9:00 AM
Location: BNY Mellon Client Service Center, 500 Ross Street, Visitor’s Center, Second Floor, Room 214

Click here for more information and to RSVP!

Friday, October 2, 2009

Trend Spotting and Setting Summit

Join the AMA Pittsburgh for the Trend Spotting and Setting Summit on October 8 at the DoubleTree Hotel in Downtown Pittsburgh.

Follow the evolution of marketing trends: how trends get started, the psychology behind why people follow trends, its impact on market research and what trends are on the horizon. A complimentary edition of the book, "2011: Trendspotting for the Next Decade" by Richard Laermer, will be provided to every attendee including a book signing opportunity.

Richard Laermer, CEO, RLM Public Relations
As CEO of RLM, Laermer's client list includes Obopay, HotChalk, FlypMedia, Reed Business CEO Tad Smith, Scitable, Epic Advertising and Yodlee. Following "2011: Trendspotting for the Next Decade", Laermer released the recessionary paperback "Punk Marketing" from HarperCollins and also co-hosted TLC's business makeover show Taking Care of Business.

Yvonne Campos, CEO, Campos Inc.
Yvonne is an active member of the Pittsburgh business community and has been recognized locally, regionally and nationally for her entrepreneurial spirit and community involvement. She has led her company to become the premier research company in this market by introducing new and innovative research techniques and unparalleled customer service.

Lindsay Zaltman, Managing Director, Olson Zaltman Associates
Lindsay is co-author of the book "Marketing Metaphoria" by the Harvard Business Press. He has been published or cited in numerous publications including The Harvard Business Review, The New York Times, Fast Company Magazine and The Journal of Business Research. He has lectured extensively at various companies and conferences around the globe.

Dee Schlotter, Brand Manager, Color, Pittsburgh Paints
Dee brings more than 6 years of color marketing experience and 12 years of paint experience to The Voice of Color program. Dee also launched the Pure Performance line of environmental paints. She continues to work closely with the Rachel Carson Homestead foundation and Frank Lloyd Wright's Fallingwater that require environmentally-sound paints and authentic color palettes.

Event Details
What: Trend Spotting and Setting Summit
When: October 8, 2009, 7:30AM - 11:30 AM
Where: DoubleTree Hotel, Downtown Pittsburgh

Please join us for this don't-miss event! Click here for details and to register.