Wednesday, November 17, 2010

AMA Pittsburgh Names This Years' Distinguished Educator

Dr. Dawn Edmiston, assistant professor of marketing in the Alex G. McKenna School of Business, Economics, and Government at Saint Vincent College, has been named the 2010 American Marketing Association (AMA) of Pittsburgh Distinguished Educator.

Nominated by AMA Pittsburgh member Zac Parkhill, an associate at KPMG and former student, commented, “Dr. Edmiston’s unmatched dedication to students, passion for marketing, and energetic personality combine to create a learning environment that challenges students to expand their horizons and follow their dreams. I know that I am not alone when I say that Dr. Edmiston's tireless efforts transformed my college experience and professional career."

Read more about Distinguished Educator, Dr. Edmiston of Saint Vincent College.

Registration is now open for The Fourth Annual Marketer of the Year Awards. Join us on Dec. 9th, 2010 at the LeMont Restaurant for Pittsburgh's premiere results-based marketing competition. Learn more about the AMA Pittsburgh's Marketer of the Year Celebration.

Monday, November 1, 2010

Shoppers eyeing companies' causes, not just their products

Whether they're shopping for groceries, fashions or a financial institution to take care of their investments, consumers these days want much more information than what their purchase will cost or how much service they can expect. They need to know what the retailer or bank is doing to improve the environment and whether the company contributes to charities.

A New York marketing guru brought that message to Pittsburgh at what was billed as the First Annual Cause Branding Summit.

Read more: