Microsoft unleashed its first tv commercial in a $300 million marketing campaign. The commercial stars founder Bill Gates and Jerry Seinfeld. The company's attempt at humor likely in response to the well received Mac commercials did make a lot of news over the weekend. None of it positive, however.
The buzz on the blogs and podcasts have resounded with negative responses. The over whelming response was 'What were they thinking?'. Bloggers have blasted the attempt at humor and no one seems to know what the commercial was meant to advertise.
Is this Microsoft's attempt to make a kinder, gentler brand? If so, they might have a bigger hole to fill after their attempt at clowning around.
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