Articles flooded the web and blogs all over the world echoed this sentiment. The Democrats used SMS, social networks, and viral video to raise money, get out the vote, and drum up support. In fact, they used it like a well oiled marketing campaign would and sometimes more effectively than corporations have had to date.
To say it tipped the election in their favor would go to far. However, the Republicans have not fully embraced new media as part of their major campaigns as of yet. I look back on Howard Dean’s advisers as pioneers in political new media and Barack Obama’s advisers built upon this foundation. Third party candidates also showed adoption of new media, but to lesser success. The next election cycle could truly be one that social media plays a leading role.
More importantly in my eyes, the election made a huge impact on social media. It was a large stage in which social media was showcased as an effective marketing tool. One that can be measurable and deliver results. I believe as marketers watched this election they gained a new respect for this new medium. A respect that will be its own foundation for future campaigns and exciting developments in social media.