Monday, May 4, 2009

Big League Marketing

Join Lou DePaoli CMO of the Pittsburgh Pirates for "Big League Marketing in Challenging Times". It is the AMA Pittsburgh luncheon event for May at the Doubletree on May7th.

Thursday, May 7, 2009 11:30 AM - 1:30 PM

DoubleTree Hotel
One Bigelow Square
Pittsburgh, PA

About Lou DePaoli
Lou DePaoli joined the Pirates as their Executive Vice President and Chief Marketing Officer on 9/26/08. In his position, he oversees the club’s marketing, ticket sales, corporate sponsorship, and communications efforts for the Pirates.

DePaoli previously worked for the Atlanta Spirit organization, where he held the position of Executive Vice President and Chief Marketing Officer for the Atlanta Hawks of the National Basketball Association, Atlanta Thrashers of the National Hockey League, and Phillips Arena. In this position he was responsible for all marketing, ticket sales, corporate sponsorship sales, communications, and community development efforts for the organization.

Prior to joining the Atlanta Spirit in May of 2005, DePaoli was the National Basketball Association’s Vice President of Team Marketing and Business Development in the NBA’s Team Marketing and Business Operations department. There, Lou worked with the NBA, Women’s National Basketball Association and National Basketball Development League senior management on all business initiatives, including ticket sales, sponsor sales and service, marketing, advertising and promotions. DePaoli, who started in the NBA League Office in December of 2000, worked closely with the NBA clubs to improve their business operations and to implement the industry’s best practices.

DePaoli also worked for the Florida Marlins from 1996 to 2000, serving first as the Director of Ticket Sales and then as Vice President of Sales and Marketing for the club. With the Marlins, DePaoli’s duties included overseeing ticket sales, sponsorship sales, marketing and customer service. During tenure with the Marlins, the club won a World Series title in 1997. While with the Marlins, DePaoli was also the subject of the Sports Illustrated article "Fishing For Marlins Fans” written by acclaimed columnist Rick Reilly in the March 9, 1998 issue.

Prior to joining the Marlins in 1996, DePaoli was Vice President of Sales for the Worcester IceCats Hockey Club of the American Hockey League (AHL) from the inaugural 1994-95 season through the beginning of the 1996-97 season.

Graduate of the University of Massachusetts where he earned his BA in Management of Professional Sports Organizations.

Register for this event here.

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