Shoppers eyeing companies' causes, not just their products
Whether they're shopping for groceries, fashions or a financial institution to take care of their investments, consumers these days want much more information than what their purchase will cost or how much service they can expect. They need to know what the retailer or bank is doing to improve the environment and whether the company contributes to charities.
A New York marketing guru brought that message to Pittsburgh at what was billed as the First Annual Cause Branding Summit.
AMA Pittsburgh is the marketing thought leader and catalyst for growth, development and advancement of sound marketing principles relevant for southwestern Pennsylvania. We have a dedicated board of 10 people and over 30 additional volunteers who comprise our leadership team and work hard to make our events succeed and ensure that we offer our members the best return on their investment. Without their efforts nothing would get accomplished.