Monday, November 1, 2010

Shoppers eyeing companies' causes, not just their products

Whether they're shopping for groceries, fashions or a financial institution to take care of their investments, consumers these days want much more information than what their purchase will cost or how much service they can expect. They need to know what the retailer or bank is doing to improve the environment and whether the company contributes to charities.

A New York marketing guru brought that message to Pittsburgh at what was billed as the First Annual Cause Branding Summit.

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