Wednesday, October 15, 2008

A Case for Long Tail Keywords

I have read a lot of info recently that said Long Tail Keywords were dead. IT seems that experts like to kill concepts quickly these days. Yesterday, I came upon this chart from Marketing Sherpa that proves that this strategy is still viable for SEO.

First page on the search engine is still preferable and the higher the better obviously with a full 53% stopping there. However, the strong number of those that go beyond two pages deep indicates that users will look for specific information that they need.

Optimizing for longer search phrases and terms that refine a search will capture these searchers and send more qualified traffic to your website.

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