Wednesday, October 1, 2008

Marketing in a Challenging Economy

The current uneasiness in the current economy has shown some signs of reducing marketing budgets. The old adage goes that marketing is the first to experience budget cuts. Metrics that show results will be important in this environment.

A recent survey of marketers showed these programs gaining resources:

Online Tactics
Email Marketing
Paid Search

Direct mail showed continued strength with just minor cuts.

Programs losing resources:


Marketers also reported reducing event expenditures with a focus on niche events. Brand programs were seeing funding shifted to more direct and one to one programs as well.

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