Monday, December 29, 2008

Ratings for Websites

The UK follows Australia in a call for ratings systems for websites. The Telegraph reported on Sat., a call by the UK's Cultural Minister for a ratings system similar to cinema for websites. The UK is reported to be interested in working with the US to develop the first of the kind standards for English language websites.

The standards would likely include a time limit for sites to take down questionable content when it is brought to their attention. This standard would be targeted at sites like YouTube and Facebook that are dominated by user generated content.

"If you look back at the people who created the Internet they talked very deliberately about creating a space that governments couldn't reach," Andy Burnham told The Telegraph. "I think we are having to revisit that stuff seriously now."

As a marketer, what are your thoughts about ratings? Join the discussion on the AMA Pittsburgh blog by submitting your comments or topics.

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