Friday, April 16, 2010

Chatham University Marketing Association Excels as Collegiate Chapter of the Pittsburgh AMA

The Pittsburgh AMA Professional Chapter is extremely proud of the Chatham University Marketing Association (CMA) for capturing a total of five awards, including overall chapter excellence, team performance, and individual accomplishments, at the International Collegiate Conference held in New Orleans, Louisiana from April 8-10.

Since 2008, the CMA has been one of many affiliated collegiate chapters of the National American Marketing Association, supported locally by the Pittsburgh AMA Professional Chapter. Collegiate AMA members gain a variety of educational and networking opportunities that help support their education and move toward a professional career. The CMA has stood out through their participation and involvement with the Pittsburgh AMA Professional Chapter because of their regular attendance at AMA events and luncheons as well as their participation in monthly collegiate forums and national events such as the International Collegiate Conference.

The Collegiate Chapters Council of the American Marketing Association annually holds an International Collegiate Conference and Case Competition open to all undergraduate teams whose schools have a registered AMA Collegiate Chapter. The case competition poses a marketing challenge submitted by a sponsoring organization to provide students with the opportunity to work together on a real-life marketing issue. Sponsored this year by UNICEF’s Tap Project, the CMA case team won Third Place in the final round of the International Case Competition.

Chatham University was also honored with a variety of awards at the International Collegiate Conference regarding their overall success as a chapter. CMA’s excellence was recognized with an Outstanding Small School award and a Distinguished Collegiate Chapter award. Deborah DeLong, Ph.D., assistant professor of marketing at Chatham, scored the Hugo G. Wales award for Outstanding Faculty Advisor, which is awarded to two advisors out of the 200 collegiate chapters each year. Finally, Ashley Paterra, CMA President, won Honorable Mention Student Marketer of the Year, which is awarded to 3-4 student marketers each year out of the 1300+ students that attend the annual conference.

Front row: Alex Kemerer, Debbie DeLong, Jesse Brant, Ashley Paterra
Second row: Christina Casciato, Lauren Gelli
Back row: Jordan Pro, Alex Reinhardt, Jenna Ammer

The Pittsburgh AMA Professional Chapter applauds the Chatham University Marketing Association for their enthusiasm since they go above and beyond as Collegiate AMA members. Congratulations again to the CMA for their success and continued dedication to the American Marketing Association.

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