Tuesday, May 27, 2008

Marketing to Teens

Today’s teenagers have an explosion of technology at their fingertips, so it should be no surprise that they spend a lot of their time online. In fact according to a study conducted by the Pew Internet andAmerican Life Project and reported by eMarketer, more
than nine out of ten US teens surveyed said they used the Internet or email.

Additional statistics reported from the survey:

• 71% had a mobile phone
• 59% had a notebook or desktop PC
• 58% had a social network profile
• 27% had a blog

Food for thought when planning your marketing

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