Webinars have become an integral part of marketing programs. With a rise in gas prices, webinars are poised for growth as audiences turn to the web rather than travel for events. With more and more online events popping up each day, Marketing Sherpa surveyed audiences to find out what will cause an attendee to leave a webinar.
The key finding was be sure your event stands up to how you advertise it. The single largest factor for leaving a webinar was events that over promised and under delivered. The Sherpa chart below illustrates common reasons for quitting a webinar.
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