Marketing Sherpa reports that search marketing continues to show good ROI. The Sherpa surveyed marketers as to their opinions on both organic search engine optimization as well as paid search. Both activities were viewed as delivering positive returns.
According to the Sherpa chart, 1/5 of respondents called SEO their “strongest tactic” for ROI. Paid search saw a drop off from “strongest tactic”, but saw an increase in “good ROI”. Marketers seem to be analyzing their tactics in greater detail and continuously tweaking to maximize results.
The increase in blogging and social media activities could also have some responsibility for appreciation in natural search rankings.
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