Some interesting web marketing trends are emerging early in 2009. The economy has influenced several. Another factor in the development has been the continued shift to digital marketing. In fact, it seems to be on every one’s minds. The American Marketing Association have two webinars scheduled for later this month on the subject.
Trend: Shift to Pay for Play
There is a rumble out there that online publishers will again search for a pay to play model as advertising curtails. This is not a new model, but the prevailing attitude on the web is content should be free. Due to economic issues, publishers must now search for additional revenue and pay per play if accepted is a sustainable model. Also related to this trend, is the emergence of micropayments once again. Micropayments allow a small charge for content.
Trend: Emergence of Alternative Media
This trend is partially influenced by the emergence of digital media and partially by the economy taking its toll on traditional media outlets. Several newspapers are struggling for survival and experts predict that more will fall victim to the slow economy. Newspapers have failed to create a digital revenue stream other than advertising. This has lead to the trimming of staffs and that means less news reported. Blogs and other online media outlets are going strong. As they gain more credibility, PR will shift focus to these alternative outlets.
Trend: B to B Looks to Blogs
Businesses are starting to discover blogs. Industrial brands have begun to look to blogs as their second foray into web marketing. Their first was SEO which may or may not have included some pay per click. These brands have begun to realize the benefits of distributing content via blogs and the added SEO benefits.
Trend: Twitter Marketing Campaigns
Twitter is still looking for their own sustainability and revenue streams. However, the service is about to become inundated by marketing campaigns. First it was My Space and then Facebook took some thunder by doing it better. Now Twitter is poised to be the marketing flavor of choice.