Saw this in WOMMA today and boy did it stick in my head:
The Institute of Practitioners in Advertising (IPA) has warned that advertising agencies face growth of just 1.2% a year by 2016 if the industry fails to tackle the changes to the media created by sites such as Facebook, YouTube, and Twitter. The IPA warned that not enough agencies are adjusting to the online world. In its worst-case scenario, the resulting decline in paid-for advertising space could see $23 million of revenues lost by the industry by 2016, if agencies fail to create new products and services to cater to the social media world.
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