MediaBuyer Planner Daily reports that social networks dampen effectiveness of email marketing in a recent report from JupiterResearch:
Better than email?
The popularity of social media networks, texting and cell phone use are having an impact on the effectiveness of email marketing, according to a new report from JupiterResearch.
22 percent of email users now say they use social networking sites instead of email for their communications, writes BtoB.
Email is still one of the most effective forms of direct marketing: 44 percent of internet users said email had inspired at least one online purchase, and 41 percent said email marketing had inspired an offline purchase. Those numbers, however, are down from last year, when 51 percent said email had led to an online purchase and 47 percent said it had led to an offline purchase.
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