Link building is a term that is often used in search engine optimization. The practice is to create inbound links to content on your site from other sites. The key is to make sure you are not just placing links, but linking from valuable content to valuable content.
Press releases are a perfect match for link building. By including links in your press release, you are linking from content to your site. Write your press release with engaging content that attracts journalists and you can create a multitude of relevant inbound links from your PR.
If you use a service to release, your PR is automatically transformed into a web page with your inbound links intact.
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