Tuesday, August 12, 2008

Investing in Email

Email is often viewed as a cheap marketing tool. As we get closer to budget time, Marketing Sherpa provides a survey on marketer's view towards email. Would an increase in budget for email bring greater reach?

Almost one-third of responding organizations view email as a strategic tool; they invest enough to ‘stay on top of the medium.’ That leaves the rest in some version of maintenance mode, spending little more than enough to keep pace with inflation.

Join the discussion by submitting your topics or comments to the AMA Pittsburgh blog.

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