Wednesday, August 6, 2008

Email Marketing Hitting The Spam Folder?

It is so much easier these days for a recipient to send an email into the Spam folder. Sometimes, it is just a click of a button and even your 'legitimate' email can end up on the wrong side of the email tracks.

Marketing Sherpa conducted a study to find out why recipients will categorize an email as Spam even when it is from a recognized source. The below chart illustrates the findings:

Some key points:

  • Content is key. Make sure you are sending something of interest
  • Be careful with frequency. Might be a good idea to conduct a quick survey of your audience to determine how much is enough and what will constitute too much

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