Google is giving you a glimpse inside the “database of intentions”. This is the mysterious inner sanctum that stores the secrets of Google. Insights for Search is a new service released by Google, that allows a marketer to compare search volume patterns across specific regions, categories, and time frames. This service builds on the Google Trends application release a couple years ago.
Insights will be particularly helpful in better defining long tail keywords, search terms that combine multiple keywords and phrases. By researching a keyword by category, you will be able to tell search volume for these types of combinations. For example, Remote Control: Toys and Remote Control: Industrial.
Geography is another advantage. This feature allows for analysis of search volume distributed across a region or city. Many regional businesses struggle with search engine optimization because of geographical requirements. Utilizing this data, should aid in planning and adjusting SEO strategies.
The final feature is seasonality. If you monitor the buzz index, you know that keywords can often spike at certain times of years as well as due to popular events. Right now, back to school and Olympics are very popular searches. In a short time this activity will diminish. Insights will let you track these traffic patterns inherent in seasonality, allowing you to make good decisions on optimization and potentially SEM (Pay per click).
Google is providing example searchers to help you get familiar with the new service. You can access the information at http://www.google.com/insights/search.
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